Prepared for Pristine Coatings
October 22, 2026 · KlientBoost
Growth Plan ● Google and Meta ● Q4 2026

A plan built to double the business.

Pristine wants to double in 12 months. About $3,800 a month on Google won't get there, however well it's run. Our plan fixes what Google learns from first, adds Meta, and puts more budget behind both as cost per lead comes down. Two ways to start: invest now, or simplify first and scale.

$475
Your cost per qualified lead on Google, fee plus spend
$3,800
On Google ads, last 30 days
2x
Your revenue goal for the next 12 months

What We Heard

Your business in your words, from our October 19 call.

A $1.4M business aiming for 2x in 12 months.

$1.4M
Revenue this year
8 to 10
Garages a week
2x
Your goal, next 12 months
Low 40s
Qualified leads a month, all sources

Your figures, approximate. A residential job runs about $3,000 at about 45% margin, with about a 35% close.

What's in the way. In your words.

"We've kind of stayed flat across all marketing for a while now."Jeff Grande, Founder, Oct 19
  • Google is your most expensive channel for leads.
  • The Meta ads still producing were made before January.
  • Your CRM can't tell you where each lead came from.
  • Waterproofing, decks, pool decks and commercial floors aren't in the ads or on the site.

How you want to work. Phased, simple, measured.

30-day stepsPhase in month by month so lead flow never dips.
One dashboardMonthly trends against KPIs we set together.
Fix first, then growBring cost per lead down, then put more budget behind what works.
"I think fix what's broken and then optimize, right?"Jeff Grande, Founder, Oct 19
NextWhat We FoundFour things, in plain terms

What We Found

Four things, in plain terms. Open any one for the detail.

1No one is working the account. Zero changes in five weeks.

$3,800
Spent a month, still running
0
Changes, Sep 15 to Oct 20

The account spends every day. Nobody is steering it.

See the detail
  • No edits to campaigns, keywords, ads, bids or budgets from September 15 to October 20, 2026.
  • The only activity in that window was IP address audits.
  • Everything below is the kind of thing a weekly check would have caught.
"The creative and updates and, and constant oversight isn't there."Jeff Grande, Founder, Oct 19

2Google is counting the wrong thing. So it optimizes for it.

Blood Work
$43
What Google says a lead costs
$475
What you pay per qualified lead

Fix what Google learns from, and bidding starts chasing jobs.

See the detail
Calls from ads
133
Phone-number clicks
29
Form fills Google bids on
0
  • What Google counted as a conversion in the last 90 days.
  • Phone-number clicks count as leads, and one click can count more than once. One keyword logged 19 conversions from 10 clicks.
  • Your quote form is tracked, but bidding ignores it.
  • $43 is Google's figure for the last 30 days. $475 is yours, fee plus spend.
"If you take management fee, ad spend, you know, I'm about, uh, I'd say 475 bucks."Jeff Grande, Founder, Oct 19

3Most of the budget runs blind. You can't see the searches.

The Black Box Break-In
80%
$3,018 of $3,783In Performance Max, last 30 days
$765In Search, where every search is visible

Performance Max can work for you. It needs clean signals and guardrails first.

See the detail
  • Performance Max shows little of what people searched, so most of the budget runs without a search term review.
  • It's bidding on the same phone-number clicks as everything else.
  • Search runs as one ad group with about 77 keywords, so one set of ads has to cover garages, commercial and everything between.

4Three in ten Search dollars went to the wrong searches.

The First Aid Kit
30%
$567 of $1,904Search spend, last 90 days
23%Of eligible searches you showed for

Cut it once, then put the money on the searches that bring jobs.

See the detail
  • Competitor names, a flooring retailer, and epoxy supply and DIY searches.
  • You showed for 23% of the searches you were eligible for in the last 30 days.
  • Most of the rest was lost to ad rank, not budget. Tighter ads and pages fix that before more money does.
"That's my worst performer as far as cost right now."Jeff Grande, Founder, Oct 19
NextOur PlanFix, then grow, in 30-day steps

Our Plan

Straight talk: this plan costs more than today. We believe it returns more.

Today's ad budget won't double the business.

$9,000
Your monthly total today, fees and ads
About $3,800
Of that on Google ads, last 30 days

Doubling revenue takes more leads than today's ad budget can buy, even at half the cost per lead.

What Google can carry. About twice today.

Today
$3,800
Budget alone
About $7,900
With better ad rank
About $16,000

A month of Google spend, based on how many eligible searches you show for today. Rough, not a forecast.

How we got there
  • In the last 30 days your ads showed on 23% of the searches they were eligible for.
  • Another 21% to 30% was lost because the budget ran out. Covering that takes about $7,900 a month.
  • Most of the rest was lost to ad rank. Fixing the ads, the pages and the signals opens it up, toward about $16,000 a month.
  • Costs per click rise as you take more of the market, so treat these as ceilings, not targets.

Our plan. Fix, then grow, in 30-day steps.

1Fix GoogleClean conversion signals, Search rebuilt by service, wasted searches cut. A dedicated garage floor landing page, matched to what people search.
2Add MetaFresh ads built around finished jobs. From the start, or at day 60. Your pick.
3Step up spendBudget moves up only after cost per lead holds for two weeks running.
4Every monthOne dashboard and one review against your KPIs.
Blood WorkThe 4 Conversion Intent BucketsThe First Aid KitThe Black Box Break-In

The named plays we run. Hover any one for what it does.

What your new page could look like. One page, one goal.

An early concept we built from your site, your brand and your own reviews, for display purposes only. We'd finalize the copy and the offer with you.

For display purposes onlyConcept garage floor landing page for Pristine Coatings
Garage floor coatings, San DiegoFor garage floor searches. One goal: get a free quote.
See the full page

For display purposes only

Full concept page for Pristine Coatings

Businesses like yours. Same buyer, same problem.

Reliable Garage DoorGarage door repair and installs, Minneapolis. Cost per conversion down 72%, conversions up 958%.
ALCO ProductsHome renovation in Virginia, Maryland and D.C. In one year, cost per conversion down 33%, conversions up 141%.
Campbell Window FilmWindow film installs. Search cleaned up, then Facebook added from the same budget. Monthly leads up 600%.

From our published case studies. Their results, not a forecast for yours.

In their words
  • "The KlientBoost staff has been great, no babysitting required." Scott Hill, CEO, Reliable Garage Door
  • "We were originally hesitant... due to the fee being higher compared to other agencies, but we knew this had to be done if we wanted to take the next step... The first 6 months took time, but continuing to ride it out has been one of the best decisions ALCO has ever made marketing wise." Jesse Kreisman, Director of Marketing, ALCO Products
  • "They were even able to launch a Facebook campaign from scratch by re-allocating some of our SEM budget to Facebook, it didn't cost us a dime more." Brad Campbell, CEO and Founder, Campbell Window Film

Today a Google job about breaks even.

$1,357
Google cost per job: $475 a lead at a 35% close
$1,350
Gross profit on a $3,000 job at 45% margin

Halve the cost per lead, your target, and each Google job keeps about half its profit. That's what makes more budget worth it.

What we won't promise

  • A cost per lead before we fix what Google counts
  • Meta results before we've seen the account
  • Doubled revenue from ads alone. Crews, close rate and referrals count too

What we commit to

  • A phased handover in 30-day steps, so lead flow doesn't dip
  • Spend moves up only when cost per lead holds
  • Telling you when the math doesn't work, before you spend on it

Deliberately not in scope

  • Organic SEO and your Maps listing
  • A full website rebuild
  • Email campaigns

Who's on your team.

Growth ManagerOwns the plan and your monthly review
Google Ads specialistRebuilds Search and runs bidding
Meta specialistRuns your Meta campaigns and testing
CRO specialistBuilds your landing page
NextInvestmentTwo ways to start

Investment

Two ways to start. Same team, same plan.

Two ways to start. We recommend Invest to Grow.

How each option adds up
LineInvest to GrowSimplify, Improve, Scale
Google ad spend$7,500$5,000
Meta ad spend$3,000$2,000 from day 60
Google management$2,000$2,000
Meta management$1,500$1,500 from day 60
Fees a month$3,500$2,000, then $3,500 from day 60
All in a month, ads plus fees$14,000$7,000, then $10,500 from day 60
One time: landing page $2,000 and closed-job tracking $1,200$3,200$3,200

Prices on the cards are all in: ad spend plus management. Ad spend is paid to Google and Meta directly. Google management is $2,000 a month up to $20,000 in spend, then 10%. Meta management is $1,500 a month up to $10,000 in spend, then $2,000.

Performance creative, if needed, adds $1,500 a month. Spend steps up once cost per lead holds for two weeks running.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.